Amy Mendoza MBA: VP Marketing, Vyne Corp
Amy Mendoza, MBA, named to Becker's Healthcare “100 Women in Health IT to Know”, is a visionary marketing leader with over 20 years of experience building brands, scaling businesses, and driving exponential growth for Fortune 500, Inc. 5000, and high-growth startups. As VP of Marketing at Vyne Dental, she leads go-to-market strategy, brand positioning, and data-driven growth initiatives, helping establish Vyne as a 2024 Digital Health Hub Award Quarterfinalist for Dental Innovation.
In 2025, Amy and her team were honored with the Merit Award for Marketing and Communications in the Change Communications category, recognizing her leadership during the Change Healthcare cybersecurity incident—delivering clear, confident, and compassionate communication in a time of crisis.
Previously, Amy spearheaded a leading dental marketing agency, driving success for 500+ practices & DSOs nationwide, crafting high-impact strategies for practice growth, omnichannel marketing, and corporate communications. She is a founding board member of Women in DSO®, a nonprofit championing women’s leadership in the dental industry. A recognized growth strategist, Amy has delivered double-digit revenue growth in competitive markets, navigated brand transformations, and launched high-performing marketing campaigns across digital, social, content, and experiential channels. She has successfully scaled marketing for dental service organizations, healthcare SaaS brands, and private equity-backed companies—even steering year-over-year growth during the pandemic.
Beyond the boardroom, Amy is a sought-after speaker and mentor, presenting at the American Dental Association's SmileCon, Empower and Grow, and other industry events to share insights on branding, strategic marketing, and leadership. She also mentors emerging professionals through the UTSA Center for Professional Development and is actively engaged in Women in Digital and the Professional Businesswomen Society.